Web Content Archive

How to Advance Your Business by Creating User Personas

2016.04.22 written by Tanya

advance your business with user personas

When it comes to designing a website – whether it is the flow, the content, or the layout – we have the tendency to take a step back and view our users as exactly that — users. We plan for the ideal user behaviour, trusting in our ideal design flow. We research them, sure. We […]

user personas
customer personas
user targeting
user segmentation
customer centric design

Designing? Make Content a Part of the Process

2016.02.19 written by Tanya

Picture this – You’ve spent days on the design of your latest Web project. Things are finally taking shape, starting to look good. Your clients are happy, you’re happy, and everybody is almost ready to move on to the next phase. Then the content for your new site arrives, and you try to fit it […]